Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. In this arrangement, the affiliate earns a commission for generating sales, leads, or traffic to the merchant's website through their promotional activities. Affiliates typically promote products or services through various online channels such as websites, blogs, social media, email, or other digital platforms. This form of marketing is popular because it allows businesses to expand their reach and sales without directly investing in advertising or marketing infrastructure, while affiliates can earn income by leveraging their audience and marketing skills.